
First Alert 6 Rebranding
2024-2025
Creating The Logo
The goal was a sleek and simple representation of how we serve Eastern Nebraska and
Western Iowa that would go on-air, online, apps, vehicles and more.
You'll be the first to know about the News and Weather that impacts you.
Adobe Illustrator

The Inspiration
Here's what Gray recommended:



Final Product
Pages from my Style Guide for First Alert 6
News Opens
A fresh, lively, and smooth first impression.
Adobe After Effects
Weather Opens
You’ll know right away if severe weather threatens.
Adobe After Effects
Sports Opens
Adobe After Effects
Print Media
Adobe Illustrator, Blender for Mockups










Building Redesigns
A new coat of paint.
Adobe Illustrator and Blender for Mockups





Stormtracker Redesign
Adapting the on air look for our local streets, so you don't have to see them yourself when it's rough out there.
Adobe Illustrator and Blender
Website
A fresh look for local stories on demand.


Digital Branding
Get all the information you need on the go.
Adobe Illustrator









Branding for
Streaming apps
Roku
Hulu
Apple TV
Fire TV
Youtube TV
Android TV
And more.
​
News Closes
Ending off a segment or promotion on a good note.
Adobe After Effects



_48.png)
_54.png)
_35.png)
_55.png)
_14.png)
_3.png)