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First Alert 6 Rebranding

2024-2025

Creating The Logo

The goal was a sleek and simple representation of how we serve Eastern Nebraska and 

Western Iowa that would go on-air, online, apps, vehicles and more.

You'll be the first to know about the News and Weather that impacts you.

Adobe Illustrator

FIRSTALERTWX-LOGOMARK-wBACKPLATE.png

The Inspiration

Here's what Gray recommended:
First Alert 6 Branding Guide-01.png
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First Alert 6 Branding Guide-03.png

Final Product

Pages from my Style Guide for First Alert 6

News Opens

A fresh, lively, and smooth first impression.

Adobe After Effects

Weather Opens

You’ll know right away if severe weather threatens.

Adobe After Effects

Sports Opens

Adobe After Effects

Print Media

Adobe Illustrator, Blender for Mockups

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Building Redesigns

A new coat of paint.

Adobe Illustrator and Blender for Mockups

Array and Banners.png

Background Photography

Ultrawide photography of local landmarks for our LED wall.

Options to match each season, and each time of day, for each show.

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Stormtracker Redesign

Adapting the on air look for our local streets, so you don't have to see them yourself when it's rough out there.

Adobe Illustrator and Blender

Stormtracker Driver Side and Hood Example (Custom).png
Stormtracker Front Driver_Low (Custom).png

Website

A fresh look for local stories on demand.

Website Mockup_G1 2.jpg
Website Mockup_G1.jpg

Digital Branding

Get all the information you need on the go.

Adobe Illustrator

iPad_WX Splash.png
WX App Icon_iOS_G1.png
News App Icon_iOS_G1.png
iPhone_News Splash.png
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Branding for
Streaming apps

Roku

Hulu

Apple TV

Fire TV

Youtube TV

Android TV

And more.

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News Closes

Ending off a segment or promotion on a good note.

Adobe After Effects

Logo Ghost_edited_edited_edited.png

A Graphic Design major with experience in broadcast, marketing production, commercial production, and more. All rights reserved © 2025 by Matt Wanetka.

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