First Alert 6 Rebranding
year
2024-2025
tools
Adobe Illustrator, Adobe After Effects, Blender
category
Branding and Identity
01
Creating The Logo
The goal was a sleek and simple representation of how we serve Eastern Nebraska and Western Iowa that would go on-air, online, apps, vehicles and more. You'll be the first to know about the News and Weather that impacts you.
02
Behind The Logo
Pages from my Style Guide for First Alert 6
05
News Opens
A fresh, lively, and smooth first impression.
06
Weather Opens
You’ll know right away if severe weather threatens.
07
Sports Opens
Motion and momentum that charge up viewers for every highlight, recap, and big play.
03
Print Branding
Keeping the brand alive where the screens aren't.
04
Digital Branding
Get all the information you need on the go.
08
Building Redesigns
Branding that ties every screen, surface, and sign into one cohesive station identity.
09
Background Photography
Ultrawide photography of local landmarks for our LED wall. Options to match each season, and each time of day, for each show.
10
Stormtracker Redesign
Adapting the on-air look for our local streets, so you don't have to see them yourself when it's rough out there.
11
A fresh look for local stories on demand.
12
News Closes
Ending off a segment or promotion on a good note.
